Negative reviews can affect the brand reputation when buyers and tenants express discontent online because of delays of possession, unexpected fees, or customer care complaints, and scare away potential clients.
Trust Deficit in Pre-SalesProperties under construction have their doubts. Transparency and uneven updates may provoke adverse online feedback and the loss of investor confidence.
Unaddressed customer complaints on sites such as Facebook, Instagram and X have a potential to go viral and harm reputation to an extent that may influence inquiries, as well as bookings.
With thousands of rivals playing within the same inputs, bad Google reviews or listings would not only cost leads, but will also make it less visible on local search.
Old or inaccurate information on various listing sites aggravates consumers and causes confusion that negatively affects the brand trust and online involvement.
Negative reputation can be inflicted by bad press or lawsuits, which could last a long time unless corrected using the proper online reputation management services.
Most developers do not maintain a profile in all platforms creating a negative perception by the buyer and decreasing credibility as professionals.
The absences of interaction in the digital fronts constitute a lack of engagement and activity which is not only unattractive to millennials and Gen Z consumers regarding their tendency towards transparency and correspondence.
These sites would be like MagicBricks, 99acres and Google where the average ratings went up to 4.5 after 4 months.
Branded and location keywords ranked by the first page of Google and traffic increased by 60%.
A 40% boost of Instagram DMs and Facebook messages was achieved as results of brand reputation recovery and interactive content strategy.
A 35% rise in qualified leads of intention which is expressed by offering superior online sentiment to under-construction and ready-to-move inventory.
A builder who had gotten into a local squabble was back to being credible in 6 weeks due to content and press releases.
After the implementation of service using ORM, site visit requests increased by 25%, and there were enhanced digital trust markers.