Google My Business Optimization

Driving Positive Visibility for an Event Company

Build Brand Better was approached with a big challenge by an event management company on their online existence. Potential clients were unable to find their business through local searches, and existing clients were not leaving enough positive remarks to balance out a few negative ones.

Build Brand Better recognized Google My Business Optimization as a significant thrust to involve the company in the online world and garner respect. This case study gives insight into how BBB tuned the GMB profile of an event management company to take back the reins on the reputation and enhance visibility.

Event Management Company Key Challenges In Online Reputation

Low Local Search Visibility

The company GMB profile was incomplete, and it did not appear on top search results related to event planning.

Negative Reviews & Lack of Positive Testimonials

There were a couple of negative reviews overrunning their online presence, with few positive reviews to balance them out.

Lack of Engagement on GMB

No regular updates, fewer event photos, or responses from the management for customer inquiries, just affected the legitimacy of the establishment.

Inconsistent Business Information

Confusion the customer on different listings online had discrepancies such as company contact info, services of the company, and hours of the company in operation.

Strategy & Implementation To Construct Positive Online Image

GMB Posts & Engagement Features

An active content strategy was put in place to keep the GMB profile interesting and relevant. Posts are published every week to promote upcoming activities, success stories, and behind-the-scenes content. Promotional offers and discounts are shared to grab new clients. A steady flow of updates about the business activities kept the clients engaged, thus helping the company stay visible and appealing to potential customers.

Local SEO & Search Rankings

In consideration of enhanced search visibility, the campaign revolved around tactical local SEO. It incorporated local keywords into the GMB description and posts. They also strengthened local SEO authority via citations in trusted business directories. The Google Q&A that enabled the company to engage clients helped enhance credibility by providing potential clients with accurate information directly.

GMB Insights Analysis & Adjustments

Google My Business insights were regularly kept under observation. A few key metrics analyzed would include search queries through which users found the business, user actions (calls, website visits, and direction requests), and the level of engagement with photos and posts. Peak engagement times were also identified, providing a solid basis to optimize posting schedules for maximum visibility and effectiveness in attracting potential clients.

GMB Profile Optimization

We optimized the Google My Business profile of the company holistically to accurately represent it. A good business description complete with relevant keywords, high-quality images, and videos from prior events was also included, and we updated all the other essential things, including contact information, operating hours, and areas of service. Aside from those measures, we maximized GMB’s “Services” and “Products” sections too, which are used in promoting various event management offerings, so that interested clients can find the information they want very easily.

Online Review & Reputation Management

In order to counter negative reviews and establish credibility, a structured review management plan was implemented. A review request campaign sent out through automated emailing and SMS follow-up would encourage their happy clients to respond with positive feedback. A professional response plan for negative reviews was enshrined to address complaints in a transparent and professional manner. Good client testimonials were given extra visibility through GMB posts and the company website to enhance their credibility.

Execution & Results Achieved By Build Brand Better

By strategizing, the event management company observed significant changes in its online presence and business growth:

Increased Local Search Rankings

From the second page of local search results, the company has now come to the top three in Google pages for major event-related keywords.

Higher Engagement & Client Inquiries

Insights from Google My Business revealed that profile views went up 70% and customer actions (calls, website visits, and direction requests) went up 55%.

More Positive Reviews

The average star rating for the company improved from 3.2 to 4.6, with new positive reviews added.

Better Customer Trust & Conversion Rate

The higher quality of images, updated business information, and involvement yielded a 65% increase in inquiries and bookings.

Enhanced Brand Credibility

Through regular posts on Google My Business and interactions with customers, the company succeeded in establishing itself as an authority, approachable, and credible event planner in the region.

Conclusion:

A robust, systemic Google My Business optimization strategy transformed the company into a great event management business online. As illustrated by this case study, strategic GMB management can prove to be a game-changer for event companies enhancing their digital footprint while attracting high-quality leads.

If your business is struggling with negative reviews, poor search rankings, or limited online engagement, then reach out to us. Contact us today to improve your Google My Business visibility and reputation!

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