SEO Suppression for Reputation Repair

How Build Brand Better Overcame Negative Press of an Electronics Brand

Online news, reviews, and conversation surrounding an electronic brand can significantly affect its reputation. Negative press, whether based on fact or mere rumour, can tarnish reputations and hurt products in the market. This case study explores how Build Brand Better managed an electronics company in containing unwanted content in the search engine results while putting the brand back in its positive light through strategic Search Engine Optimization practices.

Challenges Faced By An Electronics Brand

After a series of negative news articles, customer complaints, and debates on social media emerged online, a well-known electronics brand suffered serious reputation damage.

High-ranking negative content

Several articles from far-fetched news portals occupied the very first page of Google search results.

Declining sales and trust issues

Potential customers are discouraged by negative content, leading to lower conversion rates.

Ineffective past ORM efforts

Previous damage control attempts through Public Relations and social media yielded no significant results.

Viral misinformation

Chat forums and social media intensified the chatter about the unauthenticated claims, thus complicating the process of suppression.

The Strategy

We devised a multi-faceted reputation management strategy that encompassed the following key components:

SEO-Based Content Creation & Optimization

A content strategy was developed to take down negative press by pushing out blogs, news articles, and case studies that highlighted the brand’s strengths and achievements. The old web pages were optimized to meet all the best practices of SEO, whereas the collaborations with credible tech blogs and influencers helped create positive visibility.

Leveraging High-Authority Platforms

We have intensified the brand’s footprint on trusted platforms, improved official websites with engaging content, and leveraged YouTube and social media for video testimonials and thought leadership. Well-crafted strategic press releases and guest posts with guest experts give further credibility.

SEO Suppression Techniques

We launch a proactive content campaign to drown out the negative press by bringing into the limelight the various philanthropic efforts undertaken by the said celebrity, his impending film projects, and amazing accounts of personal hardship and redemption. With this content coming out in the form of blogs, social media posts, and videos, the aim was to capture public interest and engender a restoration of trust.

Social Media & Online Engagement

Misinformation was countered through active engagement on social media. Transparency while engaging with concerns from customers, encouraging customers to leave their testimonials, and running targeted ad campaigns on Facebook, Instagram, and LinkedIn were some of the things that contributed to the visibility of positive content.

Online Review & Reputation Management

Optimized review presence over Google My Business and Trustpilot. Through targeted outreach, customers were encouraged to leave reviews, while negative feedback was handled with a positive approach, thus helping to reinforce the brand’s commitment to customer satisfaction.

Results Achieved by ORM Strategies

Within nine months of executing the SEO suppression strategy, the brand observed extraordinary improvements:

70% drop in negative search visibility

The majority of negative articles were relegated to more than the first two pages of Google search results.

Increase in positive content ranking

Freshly written blogs, press releases, and industry articles began ranking on the first page.

40% boost in organic website traffic

Improved SEO efforts resulted in increased brand engagement.

Greater customer trust and sales increase

Sales numbers started improving as prospective customers noticed more positive and neutral material.

More authoritative brand

The brand became more credible through consistent, fact-driven content across various digital channels.

Conclusion:

A comprehensive, multi-channel approach must be adopted for managing an electronics brand’s online reputation amid negative press. In restoring the digital presence of the brand, Build Brand Better’s main contribution was in the areas of SEO suppression, content marketing, and online engagement. By implementing proactive ORM strategies, the brand not only overshadowed the negative press but also began to rebuild a strong and positive online image for long-term success.

For other brands experiencing the same online reputation issues, SEO-based reputation management strategies always remain a key strategy in controlling the search results and casting a favorable perception of a brand to its customers.

Content Removal

Video & Image Removal

Social Media Content Removal

Review Removal

By Company Size

By Industry

By Role