How Build Brand Better Secured the Brand of a Healthcare Network with Multiple Specialties

In an increasingly competitive healthcare market, maintaining a trusted and secure brand identity is essential for healthcare networks, particularly those with multiple specialties. With the proliferation of digital threats, misinformation, and the growing number of competitors, healthcare organizations need a robust solution for brand protection.

This case study outlines how a large healthcare network, offering a wide range of services, partnered with Build Brand Better to secure its brand, protect its reputation, and foster patient trust.

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The Challenge

The one-stop-shop healthcare network which has different kinds of specialties had to face many challenges that were related to brand protection.

Reputation Risk from Negative Online Sentiment

Because it was a provider with various fields of specialization, the network was very active on the internet where it faced adverse patient responses, fake news, and criticism on social media platforms. Given the number of services currently available on the website with several patient interactions daily, it became almost impossible to maintain integrity and a positive image.

Brand Confusion Due to Unauthorized Branding

As the network expanded, especially in new regions, it faced brand confusion with competitors using similar logos, names, and marketing strategies. This caused potential patients to confuse the network’s services with those of its competitors, impacting patient acquisition.

Digital Threats and Phishing Scams

The cyber criminals attack the health care network through phishing, fake appearance of the official website, and through emails and their objective is to steal the identity of the patient. These scams made the public lose confidence and if it is involved in legal and regulatory matters, they will have negative repercussions.

Trademark Infringement

The healthcare network’s intellectual property, including trademarks and service marks, were at risk due to competitors and third parties using similar names, logos, and domain names, threatening the network’s brand recognition.

Compliance Challenges

The healthcare industry is governed by strict regulations like HIPAA, which necessitates a careful approach to patient data security and online branding. The network’s failure to maintain brand consistency across its digital platforms posed compliance risks.

The Strategy : Partnering with Build Brand Better

To address these challenges, the healthcare network partnered with Build Brand Better, a brand protection platform that specializes in brand reputation management, intellectual property security, and digital threat mitigation.

Comprehensive Brand Audit

Subsequently, to instantiate the process of brand building at the workplace, the healthcare network was subjected to a brand audit by the company known as Build Brand Better. This audit uncovered several critical issues:

Securing Intellectual Property

To address the risks of trademark infringement, Build Brand Better implemented the following strategies:

Digital Monitoring and Real-Time Response

With the rise of phishing and unauthorized websites, Build Brand Better set up real-time digital monitoring to identify and take down fake websites and fraudulent ads.

Phishing Detection and Removal: The platform validated phishing sites and immediately forwarded them for removal to ensure that patients were not ripped off.
Online Reputation Management: Establish Brand Better and create a system that will allow filtering blog platforms, social networks, and news websites for mentions of the healthcare network and reply to any comments or false information immediately.

Enhancing Online Reputation

To rebuild and maintain a strong reputation, Build Brand Better launched a multi-layered reputation management strategy:

Patient Success Stories: It also embarked on sharing positive patient stories and testimonials to counter bad experiences and common social myths ailing the other specialties.
Engaging with Patients on Social Media: Real-time engagement with patients about the problems and with brand updates took place on social media platforms with the help of Build Brand Better.
SEO-Optimized Content: Thus, it shares a lot of high-quality and unique SEO content, which creates more mentions in Google with positive and fact-checked content that takes to the bottom any negative content.

Awareness and Education Campaigns

Customer Education: The network initiated the dissemination of e-mail and social media messages informing patients on how to differentiate between communication from authentic networks and phishing scams.
Digital Literacy: Organizations like Build Brand Better could establish links for patients to use while getting to know the network to set the record straight on patient data privacy and security.

Results Achieved

Collaboration with Build Brand Better within the first 12 months yielded deep and significant results:

85% Reduction in Phishing Incidents

The swift identification and removal of phishing websites resulted in an 85% decrease in fraud-related complaints from patients.

Increased Brand Awareness and Clarity

Trademark registration and domain protection led to an increase in brand awareness, with a 30% rise in patient engagement in new regions where competitors previously caused confusion.

Improved Online Reputation

There was a rise in patient satisfaction scores by 20% and an increasing number of positive mentions across social media and review platforms than negative mentions.

Stronger Brand Integrity

The healthcare network’s brand was no longer at risk of trademark infringements, and its intellectual property was well-protected, ensuring the network’s name and services remained distinctive.

Enhanced Customer Trust

Patient education campaigns reinforced the network’s commitment to protecting its patients’ data, significantly enhancing trust and patient loyalty.

Final Talk

The partnership with Build Brand Better helped the healthcare network navigate and overcome critical brand protection challenges, from online threats to reputation management. By leveraging Build Brand Better’s comprehensive brand security, the healthcare provider successfully maintained its integrity, rebuilt its reputation, and reinforced patient trust.

This case study demonstrates the importance of proactive brand protection and the need for a strategic approach to brand security in today’s complex digital landscape.

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