Misinformation or fake news proliferates very fast on the internet not least during elections and harms the political brand and the state on the sentiment of the voter.
Propaganda and slant pressures by opposition and other anti-stakeholders may dwarf success and leave a show of suspicion and misunderstanding to implementers.
Politicians may have corruption charges or lack of good governance record to haunt them therefore, unable to earn new trust or protect the legacy.
Political personalities are often affected by trolling, hate speech, and doctored press or other media that can rapidly become viral and cause public uproar.
In collaboration with Build Brand Better, a specialist political leaders reputation management company, political organizations and leaders get access to evidence-based techniques to manipulate perception, counter misinformation, and gain popular trust with regularly told digital narratives.