What is online reputation management, and why do you need excellent ORM for your business?
What is online reputation management, and why do you need excellent ORM for your business? All businesses work hard to keep their customers happy and satisfied with their products and services. But even with the best customer service, a business is bound to see its reputation take a hit every now and then. Every review […]
How to use third-party review sites
How to use third-party review sites Today, over 90% of customers look at online reviews before actually buying or making a purchase decision. Many customers start with third-party review sites, such as Yelp, Google Reviews, etc. Third-party reviews are often seen as more trustworthy or unbiased than reviews provided by the business itself. Knowing how […]
Best ways to build customer loyalty
Best ways to build customer loyalty Building customer loyalty is an important part of every business, be it small or large. But this can be a crucial task. Some businesses think they need to be perfect to build a loyal customer base. This isn’t the case. With a few strategic ways to build customer loyalty, […]
How to calculate the ROI of SEO campaigns
How to calculate the ROI of SEO campaigns As a digital marketer, one of the popular terms you will hear is ROI(Return on investment). It has the power to make or break your career in a field. ROI in SEO that you can get from your campaigns can be highly profitable. Why does ROI matter […]
Everything you need to know about brand reputation management.
Everything you need to know about brand reputation management. What is brand reputation management? Brand reputation management is an active process in which you and your employees do your best to influence positively the reputation of your business. This process includes everything from monitoring your marketing strategies to interacting with customers through social media. Every […]
How to manage and respond to a negative customer review
How to manage and respond to a negative customer review Positive reviews and interactions with business customers improve organic visibility. But most importantly, customer reviews impact business tremendously and the decisions potential customers make to patronize or not patronize. Just like customer reviews, which have influence in the real world, they not only give people […]