Top Reputation Management Examples for Small Businesses

Top Reputation Management Examples for Small Businesses

As a small business owner, you know how vital it is to have a positive online Reputation Management. Your reputation can significantly impact your success, and it’s essential to be proactive in managing it. Today, we’ll take a look at some excellent examples of reputation management from various brands, as well as provide helpful best practices to improve your business reputation.

Good Reputation Management Examples

  1. Effective Crisis Management – Chipotle: In 2015, Chipotle faced a food poisoning crisis that negatively impacted its brand image and sales. However, their swift response, including store closures and new food safety protocols, coupled with free meal coupons to win back customers, helped restore their reputation.
  2. Proactive Customer Service – Zappos: Zappos goes above and beyond to provide excellent customer service, such as sending hand-written cards and even delivering flowers to customers during difficult times. Their customer satisfaction initiatives, like the 365-return policy, create positive social media and press.
  3. Surprise Acts of Kindness – Chewy: Chewy surprised customers with custom-painted pet portraits, a thoughtful gesture that generated viral social media content and enhanced their SEO marketing strategy.
  4. Responsive Customer Service – Nike: Nike’s customer service Twitter account is available 24/7 in multiple languages, exemplifying their dedication to being approachable and trusted by their customers.
  5. Community Building – Glossier: Glossier has successfully built a loyal customer community through user-generated content campaigns and a shared brand motto.
  6. Aligning with Customer’s Values – Patagonia: Patagonia’s commitment to environmental causes and their Ironclad Guarantee have earned them trust and loyalty from value-aligned customers.
  7. Growth Through Expertise – Beardbrand: Beardbrand’s educational videos on beard care not only boosted sales but also collected overwhelmingly positive customer feedback, further boosting their online influence.
  8. Social Media Customer Service – Adobe: Adobe’s social listening and responsive customer support on social media have contributed to customer retention and positive reviews.
  9. Customer Convenience – Amazon: Amazon’s dedication to customer service, feedback, and convenience, including automated support and hassle-free returns, has earned them a loyal customer base.
  10. Active Social Listening – Coca-Cola: Coca-Cola’s social media team actively listens to and engages with customers on various platforms, which humanizes the brand and adds a sense of humor.

Bad Reputation Management Examples

  1. Threatening Legal Action – KlearGear: KlearGear’s response to a negative review with a lawsuit threat led to public backlash and a lawsuit against the company.
  2. Shaming Customers – Boners BBQ: A BBQ joint publicly shamed a customer on social media for not leaving a tip, resulting in negative online reviews and a boycott.
  3. Fighting with Customers – Amy’s Baking Company: Infamous for arguing with customers’ feedback, Amy’s Baking Company faced significant reputation damage.
  4. Diminishing Customer Pains – Chase: Chase’s #MotivationMonday tweet backfired, highlighting customer dissatisfaction with their financial practices.

How to Build a Positive Online Reputation

Now that we’ve seen both good and bad examples, let’s explore some best practices to build a five-star reputation for your small business:

  1. Be Proactive About Customer Satisfaction

Prioritize customer feedback and promptly respond to complaints to create positive customer experiences.

  1. Monitor Social Media Platforms Consistently

Keep a close eye on social media mentions and engage with customers to show that you care about their experiences.

  1. Encourage Your Best Customers to Write Reviews

Reach out to loyal customers and encourage them to leave positive reviews to strengthen your online reputation.

  1. audit Your Brand’s Online Reputation

 Assess your brand’s online presence and make necessary improvements to build trust and credibility.

  1. Create Your Own Media Buzz

 Be proactive in creating positive sentiment around your brand through newsworthy campaigns or initiatives.

Remember, a positive online reputation can make a significant difference in how current and potential customers perceive your brand. Implementing these best practices will help you proactively manage your reputation and build a strong and trustworthy brand image.

About Build Brand Better – The Best Online Reputation Management Company

At Build Brand Better, we specialize in online reputation management for small businesses. We understand the importance of a positive online image, and our team of experts is dedicated to helping businesses like yours build and maintain a stellar reputation.

With our proactive approach to customer satisfaction, social media monitoring tools, and strategic reputation-building campaigns, we ensure that your brand is portrayed in the best light possible.

Don’t wait for negative feedback to tarnish your brand’s image. Contact us today and let us help you build a strong, positive online reputation that will set your business up for success. We are the best reputation management company you can trust to safeguard your brand’s reputation and build a loyal customer base.


How can small businesses build a positive online reputation?

Answer: Small businesses can build a positive online reputation by being proactive about customer satisfaction, consistently monitoring social media platforms, encouraging positive customer reviews, auditing their brand’s online reputation, and creating positive media buzz through newsworthy campaigns.

Why is a positive online reputation important for small businesses?

Answer: A positive online reputation is vital for small businesses as it significantly impacts their success. A strong and trustworthy brand image can positively influence how current and potential customers perceive the business, leading to increased customer trust, loyalty, and ultimately, business growth.

How does Amazon’s dedication to customer service and feedback enhance its reputation?

Answer: Amazon’s focus on customer convenience, automated support, and hassle-free returns has earned them a loyal customer base, boosting their reputation as a customer-centric company.

How does Coca-Cola’s active social listening contribute to its reputation management?

Answer: Coca-Cola’s social media team actively listens to and engages with customers on various platforms, humanizing the brand and adding a sense of humour, which positively impacts its reputation.

How can small businesses benefit from proactive online reputation management services like those offered by Build Brand Better?

Answer: Small businesses can benefit from proactive online reputation management services by safeguarding their brand’s image, building customer trust, and maintaining a positive online presence. With expert guidance and strategic campaigns, they can respond effectively to customer feedback and foster a loyal customer base.

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