Crisis Management – the 7 Steps guide to Control a Crisis

Crisis Management – the 7 Steps guide to Control a Crisis

In today’s fast-paced digital world, safeguarding your brand’s reputation and financial stability is more critical than ever. The rise of the internet and social media means that information can spread like wildfire, and managing a crisis effectively has become a make-or-break task for any organization. In this blog post, we will explore the fundamentals of crisis management and outline seven essential steps to effectively control and mitigate a crisis. 

What is Crisis Management?

Crisis management involves a series of actions and strategies that an organization takes to address and resolve a catastrophic event. These events can disrupt business operations, pose threats to people’s safety, tarnish online reputations, and have a significant negative impact on finances. While traditional crisis management strategies were effective in the past, the digital age has introduced new challenges, primarily because of the prevalence of Google and the rapid dissemination of information online.

Digital Crisis Management

In today’s digital landscape, crisis management must incorporate an understanding of SEO (Search Engine Optimization). This knowledge is essential for effectively managing and mitigating the impact of crises on online reputation. Managing how your organization appears in search engine results can be crucial during a crisis.

Examples of Crises

Crises in the business world come in various forms, ranging from product recalls and data breaches to false accusations or the sudden loss of key personnel. It’s vital to recognize any situation that could negatively influence a business’s reputation or financial stability and develop a crisis response strategy accordingly.

Even seemingly minor issues like negative customer reviews and complaints can escalate into full-blown crises if left unattended. Therefore, it’s essential to handle them effectively to prevent lasting damage to your brand.

Steps to Manage a Crisis

Successful crisis management involves a structured approach. Here are the seven crucial steps to manage a crisis effectively:

  1. Assemble a Professional Crisis Management Team

The first step is to form a team led by the CEO or a high-ranking executive. This team should include individuals with expertise in various areas, such as legal counsel, public relations, and representatives from different company departments and regions. Their combined knowledge and experience are invaluable during a crisis.

  1. Assess Vulnerabilities

Identify potential weaknesses within your organization through brainstorming sessions with the crisis management team. Understanding these vulnerabilities is crucial for preparing a proactive crisis management plan.

  1. Draft a Crisis Management Plan

A customized crisis management plan is essential. It should address internal and external stakeholders, communication strategies, decision-making processes, access to emergency funds, and contingency plans. Having this plan in place ensures that everyone knows their roles and responsibilities when a crisis strikes.

  1. Create a Crisis Communications Plan

Select a capable spokesperson who can represent the company effectively during a crisis. Develop holding statements that can be tailored to the specific situation and ensure alignment with legal counsel to avoid any legal pitfalls.

  1. Start Brand Monitoring

Utilize tools like Google Alerts and social media monitoring to quickly identify and address negative content related to your organization. Early detection can help prevent a minor issue from turning into a full-blown crisis.

  1. Crisis Resolution

Once a crisis occurs, it’s essential to assign a team to identify and rectify the root causes. This team should involve financial and legal executives who can determine appropriate reparations. Solving the underlying issues is crucial for preventing similar crises in the future.

  1. Crisis Communication

Maintain transparent communication with employees, customers, and suppliers throughout the crisis. Keeping stakeholders informed and minimizing the spread of rumors can help rebuild trust and mitigate the crisis’s impact.

How a Crisis Affects Your Business

Crisis Management

Understanding the potential consequences of a crisis is vital. Here are some of the ways a crisis can negatively impact your business:

  1. Reputation Damage

Negative media coverage and online content can harm your brand’s reputation. This damage often requires targeted reputation management strategies to mitigate the fallout.

  1. Business Operations Disruption

Crises may necessitate diverting employees from various departments to address the issue. This can disrupt vital business functions and may lead to increased employee turnover if not managed effectively.

  1. Revenue Loss

Constant negative attention can bury positive content in search engine results, leading to reduced website traffic and, consequently, lost revenue. Managing your online presence during and after a crisis is crucial for minimizing financial losses.

Crisis Recovery 

The final step in crisis management is to repair your online reputation. Negative articles and content in search engine results can persist long after a crisis has ended. This is where a company like “Build Brand Better,” our online reputation management company, comes into play. “Build Brand Better” specializes in mitigating damage to your digital image during a crisis and restoring and strengthening your brand’s search results through a reputation recovery process.


Effective crisis management is necessary in today’s digital age, where a single crisis can have far-reaching consequences. By following the seven steps outlined in this guide and enlisting the services of a reputable online reputation management company like “Build Brand Better,” you can protect your brand, minimize damage, and emerge from crises stronger than before.

About “Build Brand Better”

Build Brand Better” is a leading online reputation management company that specializes in helping businesses and individuals restore, strengthen, and protect their online image. With a team of experts and cutting-edge strategies, we are dedicated to enhancing your online reputation and ensuring that your brand remains resilient in the face of crises. Contact us today to learn how we can help you build a better brand.


Q1: What exactly is crisis management?

A1: Crisis management refers to the series of actions and strategies that an organization employs to address and resolve a catastrophic event that can disrupt business operations, threaten safety, damage reputation, and impact finances negatively.

Q2: Why is crisis management essential in the digital age?

A2: In the digital age, information spreads rapidly online. Effective crisis management is crucial because a crisis can quickly escalate and cause significant damage to an organization’s reputation and financial stability due to the prominence of Google and the rapid dissemination of information.

Q3: What are some examples of crises that organizations might face?

A3: Crises can take many forms, including product recalls, data breaches, false accusations, loss of key personnel, and even negative customer reviews or complaints. Anything that can harm an organization’s reputation or financial stability qualifies as a potential crisis.

Q4: How can a crisis impact a business?

A4: A crisis can impact a business in several ways, including reputation damage, disruption of business operations, increased employee turnover, and revenue loss. Managing these aspects during and after a crisis is crucial for minimizing its negative effects.

Q5: What are the seven steps to manage a crisis effectively?

A5: The seven steps are:

Assemble a Professional Crisis Management Team

Assess Vulnerabilities

Draft a Crisis Management Plan

Create a Crisis Communications Plan

Start Brand Monitoring

Crisis Resolution

Crisis Communication

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