10 Strategies to Boost Your Google My Business Reviews

10 Strategies to Boost Your Google My Business Reviews

In today’s digital age, where information is just a click away, online reviews play a pivotal role in shaping consumers’ decisions. Did you know that a whopping 90% of potential customers read reviews before deciding on a business? Among the platforms that hold the most sway, Google My Business (GMB) reviews stand out as particularly influential. Moreover, the recency of reviews matters, with 85% of consumers being wary of reviews older than three months, and 40% considering only those from the past two weeks. Understanding the significance of a well-crafted strategy to increase your Google My Business reviews is vital for your brand’s reputation, company growth, and local ranking.

Why You Need a Google Reviews Strategy

Before delving into the strategies, it’s crucial to understand why a Google My Business reviews strategy is imperative for your business.

Convert More Leads into Customers

Potential customers often rely on reviews as social proof before choosing a business. Positive, recent, and abundant Google My Business reviews can build trust with potential clients, enhancing your business’s credibility and driving more clicks to your website.

Improve Website Ranking

The quality and quantity of Google My Business reviews are pivotal for local SEO. Reviews influence 9% of Google’s search algorithm, signaling to search engines that your business is trustworthy. This not only pleases search engines but also attracts consumers, potentially boosting your website’s visibility.

What to Avoid

While building a strategy, it’s essential to steer clear of tactics that can violate Google’s terms of service and harm your website’s ranking.

  1. Paying for Reviews

Google explicitly states that reviews must be honest and unbiased. Offering incentives for reviews compromises the integrity of your reviews and can negatively impact your business’s trustworthiness and ranking.

  1. Review-Gating

Review-gating, once a common practice, involves selectively asking customers for reviews based on their feedback. However, Google’s updated guidelines discourage this approach due to its lack of transparency, potentially leading to negative consequences for your business’s rankings.

Strategies to Increase Google My Business Reviews

Now, let’s explore effective strategies for enhancing your Google My Business reviews

  1. Provide Outstanding Customer Service

The most organic way to garner positive reviews is by consistently delivering excellent customer service. Satisfied customers are more likely to leave genuine, positive reviews.

  1. Ask Customers Directly for a Review

After providing exceptional service, don’t hesitate to ask customers for reviews. Timing is crucial; asking for a review right after a positive interaction ensures the experience is fresh in the customer’s mind.

  1. Create a Google My Business Reviews Link on Your Website

Make it easy for customers to leave reviews by adding a direct link to your website. Follow these steps to create a Google My Business review link:

Search for your business at: https://developers.google.com/places/place-id

Copy the Place ID.

Add your Place ID to this link: http://search.google.com/local/writereview?placeid=[Insert Place ID Here] 

Encourage customers to use this link with a compelling Call-To-Action on your website.

  1. Send an Email

When onboarding new clients, use the opportunity to check in on their satisfaction and request a Google My Business review. Craft personalized, casual, and brief emails with a review link for added convenience.

  1. Follow-Up on Your Review Requests

Sending follow-up emails increases the chances of customers leaving a review, especially if they overlooked the initial request. Two follow-up emails, spaced a week apart, strike a balance without becoming intrusive.

  1. Link to Your Google Reviews in Your Newsletter

Include a review request in your newsletter content mix, ensuring it aligns with your brand updates and promotions. Utilize the Google reviews link for easy access.

  1. Use Facebook Recommendations

Sync your Facebook recommendations with Google reviews by ensuring consistent business details on both platforms. This alignment allows your social media strategy on Facebook to contribute to Google reviews.

  1. Use Leave-Behinds

For service industries, employ leave-behinds—physical or digital materials—to encourage reviews. Include a business card and a dedicated Google review card with clear instructions and a Call-To-Action.

  1. Install Review Generation Tools

Explore review generation tools like ReviewBuzz, Broadly, Nearby Now, and Sign Post to streamline the process of asking for and posting reviews.

  1. Respond to Your Reviews

Responding to both positive and negative reviews is crucial for brand reputation management. Express gratitude for positive reviews and address concerns in negative reviews promptly and professionally.

Introducing Build Brand Better – Your Online Reputation Management Partner

In your journey to enhance your online reputation and Google My Business reviews, consider partnering with Build Brand Better, a leading online reputation management company. We specialize in helping businesses like yours build and maintain a positive online presence, ensuring trust among customers and improving search engine rankings.

At Build Brand Better, we employ cutting-edge strategies and personalized solutions to manage your online reputation effectively. Our team is dedicated to enhancing your brand’s image, providing you with the support needed to thrive in the digital landscape.

Choose Build Brand Better as your online reputation management partner and experience the difference in how we elevate your brand’s reputation and ensure sustained success in the competitive online arena. 


Q1: Why are Google My Business reviews important for my business?

A1: Google My Business (GMB) reviews are crucial for several reasons. They act as social proof, influencing potential customers’ decisions. Positive, recent, and plentiful reviews build trust, increase credibility, and drive more clicks to your website. Additionally, GMB reviews play a significant role in local SEO, impacting your business’s visibility and search engine rankings.

Q2: How do I avoid violating Google’s terms of service when seeking reviews?

A2: To stay within Google’s terms, avoid paying for reviews or offering incentives for them. Google insists that reviews must be honest and unbiased. Also, refrain from review-gating, where you selectively ask customers for reviews based on their feedback. Such practices compromise the Integrity of your reviews and can negatively impact your business’s trustworthiness and ranking.

Q3: What’s the significance of the recency of reviews?

A3: Consumers tend to trust recent reviews more. According to statistics, 85% of consumers distrust reviews older than three months, and 40% only consider reviews from the past two weeks. Keeping your reviews fresh and up-to-date helps build and maintain trust among potential customers.

Q4: How can I encourage satisfied customers to leave positive reviews?

A4: Providing outstanding customer service is the most organic way to garner positive reviews. Additionally, ask customers directly for a review, especially right after a positive interaction when the experience is fresh In their minds. Creating a Google My Business Reviews link on your website and making it easy for customers to leave feedback is another effective strategy.

Q5: Are there specific tools to help generate and manage reviews?

A5: Yes, there are several review generation tools available. Some popular ones include ReviewBuzz, Broadly, Nearby Now,, and Sign Post. These tools streamline the process of asking for and managing reviews, making it easier to maintain a positive online presence.

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