10 Reasons Why Authors Should Prioritize Online Reputation Management

10 Reasons Why Authors Should Prioritize Online Reputation Management

Maintaining a positive online reputation is crucial for success in the digital age, particularly for self-published authors. In the realms of online publishing and digital marketing, the practice of online reputation management (ORM) emerges as a vital strategy for authors aspiring to achieve both critical acclaim and commercial triumph.

Defining Online Reputation Management (ORM)

According to interactmarketing.com, Online Reputation Management (ORM) involves the strategic process of monitoring, identifying, and influencing one’s digital reputation and credibility on the internet. An effective ORM strategy not only safeguards your existing reputation but also opens up new opportunities to enhance brand awareness.

For authors, ORM goes beyond simply monitoring trending genres and reaching a specific readership. It encompasses getting your book online, optimizing your author’s website for search engine visibility, and establishing connections with reputable sites and communities. While the tasks may seem overwhelming, they are the necessary steps toward success.

Boosting Online Visibility:

To build a favorable reputation, authors must first gain visibility. ORM enables the design of a marketing strategy to showcase your book to online readers, utilizing tools such as dynamic websites, book trailers, and social media advertising.

Establishing a Brand:

Brand marketing is foundational for success in any industry, including writing. It is intertwined with reputation building, where a positive reputation contributes to strong branding and vice versa.

Building Customer Trust and Credibility:

ORM provides a tool to mitigate the impact of negative reviews, fostering trust and credibility among readers. Responding to reviews, whether positive or negative, allows authors to connect with their audience.

Expanding Networks and Listings:

Similar to how online businesses rely on directories, authors benefit from ORM by increasing their networks and book listings. Being part of reputable book networks and directories helps shield against negative reviews.

Improving Search Engine Ranking:

A stellar online reputation is key for better search engine ranking. Positive reviews, social media activity, searches, and shares contribute to a well-rounded reputation that significantly influences search engine results.

Enhancing Engagement:

ORM is more than just propaganda; it encourages communication with the target audience. Positive or negative, engagement through ORM often leads to direct marketing opportunities, provided it is handled strategically.

Turning Publicity Positive:

Unlike the notion that any publicity is good publicity, ORM strives to turn all forms of publicity, whether positive or negative, into a positive force for the author and their work.

Boosting Sales Conversion:

Online Reputation Management

Ultimately, the goal of ORM is to increase sales. A robust ORM strategy, covering On-Page and Off-Page SEO along with other marketing efforts, positions authors for commercial success.

Attracting More Reviews:

A well-executed ORM campaign acts as a catalyst, opening up opportunities and generating positive reviews. Targeting reputable review sites like Goodreads and Trustpilot.com should be a focus of ORM efforts.

Continuous Monitoring:

ORM involves ongoing monitoring of an author’s books and brand on search engine pages. It keeps track of both positive and negative reviews, providing valuable data on performance and informing future marketing strategies.

ORM lays the foundation for informed decision-making by offering a comprehensive view of an author’s online presence. This often overlooked aspect is crucial for designing effective book marketing campaigns in the future.

In the realm of Online Reputation Management, we recommend considering Build Brand Better, a leading company that excels in helping authors navigate the complexities of building and maintaining a positive online presence. With our expertise, we ensure that your literary endeavors are not only seen but also celebrated, contributing to both critical acclaim and commercial success.


Q1: What is Online Reputation Management (ORM) for authors?

A1: Online Reputation Management (ORM) for authors is a strategic process involving the monitoring, identification, and influence of an author’s digital reputation and credibility online. It goes beyond merely tracking trends in genres and readership. It includes managing the author’s online presence, optimizing their website for search engines, and establishing connections with reputable sites and communities.

Q2: How does ORM contribute to an author’s success?

A2: ORM plays a crucial role in an author’s success by increasing online visibility, carving a brand image, building customer trust and credibility, expanding networks and listings, improving search engine rankings, boosting engagement with readers, generating positive publicity, increasing sales conversion, attracting more reviews, and providing continuous monitoring for future actions.

Q3: Why is online visibility important for authors?

A3: Online visibility is essential for authors to establish a good reputation. ORM allows authors to design marketing strategies that make their books visible to readers online through dynamic websites, book trailers, and social media advertising. Publicity is a key component of ORM to ensure that the author’s work is noticed in the competitive online environment.

Q4: How does ORM help in managing negative reviews?

A4: ORM provides authors with tools to manage negative reviews effectively. It allows authors to lessen the impact of negative reviews, turn them into positive ones, or provide explanations to address concerns. This helps authors maintain credibility and trust among their readers despite occasional unfavorable feedback.

Q5: What role does ORM play in improving search engine rankings?

A5: ORM contributes significantly to better search engine rankings by encompassing various elements such as good reviews, social media hype, searches, and shares. While search engine optimization (SEO) is important, a positive online reputation, including good reviews and social media presence, is crucial for higher rankings on platforms like Google.

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